Creating a brand kit is an essential step in starting any successful business. The details can always be changed or adjusted as you progress and grow. Finding what works for your company might take a little experimentation before something sticks. One of the main reasons many brands go unnoticed online is due to their lack […]
Marketing
What is Branding in Marketing
Branding, simply put, is the identity of a company. It distinguishes one company from its’ competitor. Look at Pepsi and Coca Cola. Two different identities, with a different color scheme, logo, font, and mission statement, and tag line. People recognize these two companies, just like many others, by their branding. Before creating a marketing strategy, […]
How to grow your Instagram Account Organically
There are an estimated one billion users on Instagram, and according to a recent survey, internet users are spending an average of two hours per day on social networking sites such as Instagram, Facebook, Twitter, and LinkedIn. Marketing on social media can be super affordable if you do it right. The trick is putting a […]
How Social Media Can Improve Your Business
Social media is on the rise and it’s come to be known as one of the many essentials to running a successful business. There is more to it than most people think so this breakdown should make it easier for you to understand the importance of incorporating a successful social media strategy into your business plan. […]